The Bookstagram Phenomenon Attracts Young People To Read

Young people are perhaps the group that is least inclined to read books. This is because the stages in and around puberty are very complex and many children lose good habits that they have previously adopted. Therefore, it is important to promote books and reading for this age group more than anyone else. Fortunately, modern technology makes this easier than ever, especially with the help of social media. And with that in mind, we want to talk about the bookstagram phenomenon.

You may have already heard of booktubers, or you may have seen some booktrailers. Both are excellent tools for motivating young people to read. But the latest fly in the ointment when it comes to technology and reading is bookstagram. And as you probably already guessed, it has to do with Instagram.

Not so long ago, YouTube was the social media platform that most promoted reading among young people. However , Instagram and its extreme popularity among this target audience have made this medium the latest way to promote reading through technology.

So with all this in mind, we want to tell you a little more about the bookstagram phenomenon. This way, you can use Instragram to encourage the young people in your life to read.

What is the bookstagram phenomenon?

With the advent of new technology in recent decades, book blogs were the first platforms that encouraged reading among young readers. The effect of these on young people was so profound that other digital platforms began to catch up.

However, YouTube was the first digital platform to virtually wipe out literary book blogs altogether. And by doing so, it became the new leader in motivating young people to read.

YouTube’s success lies in the fact that these videos were created by young people themselves, which is a big advantage. In addition, the language they used and how they described and recommended books were also in a format that resonated with teenagers. For all these reasons, the “book tubes” have had great success and continue to be successful today.

Instagram is popular with young people

However, social media has continued to develop and another social media platform was quick to attract young people’s attention. So while Youtube still stands out as a favorite, Instagram has also made it to the top of the list.

This new social media platform differs from YouTube in that it does not only consist of videos. Rather, it consists mainly of photos and images. So as Instagram began to grow in popularity, “bookstagrammers” emerged who encourage their followers to read through the photos they post.

What are the characteristics of this new way of promoting reading?

The publications that bookstagrammers publish on Instagram consist of carefully composed photographs of books. And for the most part, they contain details about the book itself to entice followers to read them.

So, what’s the biggest advantage that Instagram has over YouTube in terms of motivating young people to read? Instagram enables a much faster and more personal interaction between users than YouTube. This allows users with the same or similar tastes to recommend titles that everyone else can see.

In fact, this type of interaction is the basis of this photographic social media platform. So the bookstagram phenomenon is about all the interactions that are about books and reading… Interactions where users can talk about different books, literary themes, authors, characters and much more.

Another element that stands out when it comes to Instagram is the use of hashtags (#). While hashtags originally came from Twitter, they now play an important role in Instagram. They allow publications to reach a much larger audience, who are generally interested in the content of the publication. So when users add the hashtag #bookstagram to their posts, they automatically reach users around the world who are interested in reading.

The bookstagram phenomenon: The importance of keeping up with the times

As we said at the beginning of this post, teenagers are the least likely age group to read a book. So it is important to find new ways to motivate them to become more interested in this activity. And that means keeping up with developments and being aware of important trends, such as the bookstagram phenomenon. The benefits of reading are endless, and we must ensure that our youth do not fail to take part in this useful and enjoyable activity.